Experts in the Kitchen, Bath, and Modular Construction Industries
Strategic solutions for manufacturing and
distribution success
About Bilt Surfaces Group
Our Mission
At Bilt Surfaces Group, we specialize in advising businesses across the kitchen, bathroom, and modular industries, delivering exceptional consulting services that drive growth and strategic clarity. Every engagement is tailored to the unique dynamics, challenges, and opportunities within each client’s market.
Meet The Team
Wesley Moore
Madison White
Wesley Moore
Wesley Moore is a senior executive and strategic advisor with a proven ability to accelerate growth across the kitchen, bath, and modular building products industries in North America, Europe, and Asia.
As CEO of Bilt Surfaces Group—and former President of Swan Corporation and former CEO of FIBO North America—he has led companies through t
Wesley Moore is a senior executive and strategic advisor with a proven ability to accelerate growth across the kitchen, bath, and modular building products industries in North America, Europe, and Asia.
As CEO of Bilt Surfaces Group—and former President of Swan Corporation and former CEO of FIBO North America—he has led companies through transformative expansion, including establishing manufacturing operations in Asia, repositioning brands, and driving operational turnarounds.
Wesley specializes in international sales, distribution strategy, and scalable business growth. With deep expertise across key channels—from master distributors to modular manufacturers and specification-driven sales—he brings a disciplined, commercially focused approach to unlocking market potential.
At Bilt Surfaces Group, clients benefit from Wesley’s experience in strengthening market position, accelerating growth, and delivering lasting enterprise value.
Marc Dabaco
Madison White
Wesley Moore
Marc Dabaco is an entrepreneur and brand builder specialising in scaling businesses across home improvement, ecommerce, and consumer sectors. As co-founder of B1 Brand Sales Co., he helps brands break into competitive retail channels through a hands-on, execution-focused approach.
Marc brings a founder’s mindset to every venture—building t
Marc Dabaco is an entrepreneur and brand builder specialising in scaling businesses across home improvement, ecommerce, and consumer sectors. As co-founder of B1 Brand Sales Co., he helps brands break into competitive retail channels through a hands-on, execution-focused approach.
Marc brings a founder’s mindset to every venture—building teams, systems, and strategies that drive sustainable growth. Known for his energy and results-driven approach, he focuses on creating lasting brands and unlocking new opportunities in traditional industries.
Jack Willner
Madison White
Madison White
Jack Willner is a seasoned manufacturer and distributor representative with over 30 years of experience across the U.S., specialising in kitchen, bath, and modular solutions. He represents a high-performance portfolio of products, working closely with distributors, showrooms, contractors, architects, and developers to support projects fro
Jack Willner is a seasoned manufacturer and distributor representative with over 30 years of experience across the U.S., specialising in kitchen, bath, and modular solutions. He represents a high-performance portfolio of products, working closely with distributors, showrooms, contractors, architects, and developers to support projects from specification through to completion.
Known for his deep product expertise and hands-on approach, Jack provides clear, practical guidance that helps partners make informed decisions and keep projects moving efficiently. His reputation is built on responsiveness, reliability, and long-standing relationships across the industry.
Madison White
Madison White
Madison White
Madison White is a consultant specialising in market entry, operations, and commercial execution across the U.S. and Europe. At Bilt Surfaces Group, she works closely with executive teams and high-gross revenue clients to deliver complex, cross-border projects from strategy through to implementation.
With experience spanning manufacturing
Madison White is a consultant specialising in market entry, operations, and commercial execution across the U.S. and Europe. At Bilt Surfaces Group, she works closely with executive teams and high-gross revenue clients to deliver complex, cross-border projects from strategy through to implementation.
With experience spanning manufacturing expansion, sales channel development, and digital infrastructure, Madison combines detail-oriented thinking with hands-on execution. Known for her adaptability and precision, she builds the systems, processes, and materials that enable businesses to scale efficiently and operate with clarity in new markets.
Our Services
For Manufacturers
- Market Entry Strategy: Target market definition, positioning, and route-to-market planning.
- Distributor Identification: Sourcing and vetting high-quality regional and national partners.
- Sales Representation: Acting as your U.S. presence to build relationships and drive revenue.
- Trade Show Presence: End-to-end coordination, representation, and follow-up.
- Regulatory & Compliance Guidance: Navigating U.S. standards, certifications, and market requirements.
For Distributors
- Curated Brand Access: Introduction to vetted, high-potential manufacturers not widely represented in the U.S.
- Product Training: Clear, practical onboarding to ensure confident sales and specification.
- Pricing Support: Structured pricing strategies aligned with your market and margins.
- Samples & Materials: Coordination of sample logistics and marketing assets to support sell-through.